“Water, water everywhere and not a drop to drink”- Samuel Coleridge, The Ancient Mariner
Do you Evian? Do you… Perrier, Poland Spring, Deer Park or Aquafina? Whatever your choice among these best selling brands of bottled water, do you really know what you are drinking? In a recent four year study, The National Resources Defense Council concluded that bottled water sold in The United States is not necessarily cleaner or safer than most tap water and that regulations are inadequate to assure consumers or either purity or safety. This seems ludicrous when one considers that sales have exploded in recent years due to a public perception of purity, floating glaciers and nubile nymphs soaring over crystal clear springs.
About one fourth of bottled water is actually bottled tap water and consumers spend from two hundred and forty to over ten thousand times more per gallon for bottled tap water than they do for tap water! Is bottled water pure drink, pure P.T. Barnum hype or simply liquid high fashion for the suckers among us who are born every minute?
For the last several years, it’s been a very loosely guarded secret that most of the major brands of bottled water are nothing more than filtered tap water. It doesn’t make sense for us to pay $1.00 a bottle or more in some cases when the same thing comes out of drinking fountains for free (unless you have some particularly nasty tap water, in which case you should buy a REVERSE OSMOSIS.) It’s time to ditch buying bottled water and come up with a better solution.